BO
balogun.
Director, Producer, Content Strategy.
I’m passionate about the intersection of sport, lifestyle, and culture. My journey has been shaped by a deep love for creative expression and an adventurous spirit. I was fortunate to captain a national championship-winning college football team, a leadership experience that taught me the power of teamwork and resilience. Later, at Nike, I had the privilege of leading innovative campaigns that not only showcased some of the world’s most inspiring talent, but also drove key sales across the globe’s most influential cities.
Creativity fuels me, and photography has become my way of sharing those passions with the world. Whether it’s running marathons, jumping out of airplanes, or traveling to new places, my curiosity drives me to constantly explore and push boundaries. Beyond personal pursuits, I’ve also been involved in leading philanthropic initiatives that make a real impact. This page isn’t just a portfolio; it’s a statement of how I choose to live—driven by passion, purpose, and a desire to inspire others along the way.
My Projects
Experience
2022-PRESENT
Head of Content | Sports & Ent
Spearheaded the organization's efforts to develop and distribute a diverse portfolio of sports shows and programming across streaming and television platforms.
2021-2021
I AM ATHLETE
Head of Brand and Content | Partner
Partnered with a group of NFL athletes to create a media company designed to elevate the human stories of athletes across all sports throughout the globe. The I AM ATHLETE podcast, guest hosted by Chad Ocho Cinco, Ryan Clark, Fred Taylor, and Channing Crowder became the signature lifestyle show that spawned other copycat platforms looking to emulate its carefree and poignant conversations.
2017-2020
NIKE
Brand Creative Nike Sportswear
Drive narrative-driven stories and uncover new opportunities for Nike, Inc. across priority global, national, and city partners that spark energy around key product and design collaborator stories.
2016-2016
NIKE
Brand Marketing Athlete + Teams
Oversee and manage strategic partnerships for Nike on the West Coast with key professional and collegiate sports teams and players, while driving the day-to-day of connecting with the LA consumer.
2013-2015
NIKE
2010-2013
SUITE PARTNERS Inc
Digital Content Studio Manager
Managed a content studio in downtown Chicago that captured and edited short-form and long-form content for brands. These campaigns spanned from digital to local and national commercial brand campaigns.
Brand Marketing Nike Men's Training
Launch and lead insights, key strategic plans, and brand experiences that enabled Nike to successfully launch its' first-ever venture into Men's Training in Southern California.
About BO
Bo Balogun is a strategic creative director and producer known for creating evocative visual narratives while telling authentic stories of human achievement.
During his time at Nike, Inc., His leadership and breakthrough creative direction in the 2019 Nike Air Max campaign notably earned him a Nike Sportswear Maxim award for visual storytelling.Bo led insights-driven Content strategy and experiential initiatives within Nike’s key global priorities. He also led marketing campaigns and helmed global campaigns for the Los Angeles Rams, the LA Dodgers, Neymar Jr. and USC Football.
Bo has served as head of the podcasting platform, “I Am Athlete”, collaborating with iconic athletes, celebrities and influencers. While serving as Head of Content, he pioneered a programming venture with NASCAR that became a blueprint for how burgeoning media companies can partner with legacy brands. He served as executive producer in a series with OWN Network and Award Winning Actor Sterling K. Brown.
With his reputation firmly cemented as a creative pioneer, he was asked to Direct and Produce Honda's Black History Month commercial and campaign in 2022.Bo is currently collaborating with the best storytellers across the globe to produce and create scripted and non-scripted programming for the big screen.
CONTACT
Get in touch with me! I'd love to hear from you. You can reach me by phone, email, or by filling out the contact form below. I will get back to you as soon as possible.
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Email; balogunbo@gmail.com​