Nike Neymar Jr.

Over saw and led the global launch of Brazilian soccer legend Neymar Jr's lifestyle apparel collection.  The collection was launched in tandem with a music album featuring Neymar's favorite global music artists, to create a swell of momentum across territories.  The celebration was capped by a week long activation experience in Los Angeles Neymar Jr. visited Jimmy Kimmel Live, local community soccer clubs, and the unveiling of an iconic mural in East Los Angeles by Brazilian artists Eduardo Kobra. I led and directed the creative campaign that spanned seven days of immersion in Los Angeles.