Nike AirMax

Air Max Day is the single largest celebration and marketing initiative put on by Nike each year. In 2019, I devised and  brought to life the fictitious Department of Unimaginable, a secret group of scientists that work behind the scenes to bring Nike's greatest innovations.  This blurred the lines between reality and story with the commercial launch and marketing activations. The 360 campaign spanned two video campaigns, wheat-pasting, custom influencer kits, landing pages, and culminated in a massive experience in Los Angeles.  The campaign earned me a prestigious Nike-sportswear Maxim award for storytelling.