CORDAE

Oversaw the brand of musician and artist Cordae, a hip hop artist that speaks to a largely Gen Z audience.  I negotiated a deal with lifestyle and apparel company Mitchell & Ness to create a merchandise collection in partnership with Cordae's company Hi Level.  I led the creative direction on this project as well.  We also partnered with EA Sports, The National Football League, and the Madden video game franchise to debut one of Cordae's hit songs in the game.